Google shared success tips with publishers in News

Do you have a news site registered with Google News? You can increase your News success by paying attention to the tips Google has shared with its publishers!
In 2019, we opened a new era in digital publishing. In the new year, Google has asked publishers to make the most of Google News. Google shared a new blog post informing its publishers on the Central Webmaster Blog.

Blog post, how to succeed in Google News? While preparing its question, it is equipped with important clues aiming publishers to make the most of News.
Here are some key tips and key tips that will help Google's News publishers achieve success in 2019:
Google's first hint publishers are referring to the News Publisher Help page. Google emphasizes the need for all publishers to review this section, and recommends that you browse through the content and technical details.

Titles and dates
Deliver clean titles: Google News uses a number of signals, including the HTML title tag in the page when determining the title of a page. Google recommends to use the most meaningful and clickbait-free titles in the content. See also Google's hint page for titles
Provide accurate and complete time / date: Google News detects the date and time of your content using many methods. Google's expectation of News publishers is to use a single time and date; with the title in the middle of the content. It also suggests the use of dataPublished and dataModified data configurations for all pages that are not AMP and AMP.
Pay attention to automated content: Google recommends that you avoid re-publishing without adding value to any content, no matter what method is used. Renewing content and presenting it as a new content, without the addition of new information, may hurt the publishers in the new era. Let's not forget that publishing old content as new content by making small additions and redirecting its URL to new content by deleting old content is against Google News rules.

Copy Content
Google News will continue to fight the content of the copy as in the new year, and argues that the contents of the content cannot be listed above from the original publisher.

Google, indicating that some or all of the rewritten content cannot be successful, recommends that sites using news pools use the Canonical feature to specify the original source of the news.

Transparency and More Transparency
One of the most important requirements of Google News is transparency. Transparency for Google will be important in the new era.
Google says that while visitors read a story, it would be helpful for publishers to make it easier for them to know who wrote it and that the site's contact information was clearly stated.

More Tips
Google, finally, stands on 3 different items:

Don't join Link networks: Google warns News publishers to avoid any activity to manipulate Google's algorithm. He warns publishers against all paid link exchanges, especially promotional articles and link exchanges.
Use structured data: Google takes care of structured data to deliver news to the user in an interactive format. Outside the AMP, it is recommended that the content be transferred to readers in rich results, using structured data options.

HTTPS is no longer a must: Google, which has fired the first fire of the revolution on HTTPS, is waiting for news broadcasters from the same sensitivity. News recommends publishers to take all of their pages to the HTTPS protocol, while advising them to pay attention to other tips to improve the security of their pages.
Previous Post Next Post